Puig turned to technology to help consumers find the right fine fragrance. The program is centered around WikiParfum, a digital brand-agnostic fragrance shopping and gifting tool that gives personalized recommendations. Along with the WikiParfum tool is a mobile app and AirParfum, technology enabling shoppers to try multiple scents without olfactive fatigue. WikiParfum is open innovation, enabling retailers and competitors to collaborate like never before. WikiParfum includes nearly 20,000 fr...